- Card printing
- Label printing
- Barcode scanner
- Tablets/handhelds
- Displays/projectors
- RFID technology
- Price labelling
- Point of sale
- Robotics
Digital Price Tags
Digital price labelling systems enable centralised and dynamic control of prices directly at the shelf. Electronic price labels (ESL) update prices in real time and offer additional information via smartphone thanks to NFC technology.
The systems create the basis for digital processes such as mobile payment or automated shelf monitoring - and efficiently link stationary retail with e-commerce structures.
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Digital e-ink price tags
Digital price tags based on e-ink technology are replacing traditional paper labels. Price and product information are controlled centrally and displayed dynamically on e-paper displays, which use electrophoretic ink in which coloured microparticles become visible depending on the electrical charge. This allows text or graphics to be displayed in monochrome or colour - energy-efficient and easy to read, even in changing light conditions.Centralised control and merchandise management connection
Electronic price tags can be controlled via centralised software. A connection to the merchandise management system is recommended for up-to-date price data. Each item is assigned a label via a defined interface and thus the appropriate shelf space. Price changes are made automatically and in real time - visible directly on the shelf.Flexible display sizes & areas of application
Electronic price tags are available in various sizes - from compact 1.6-inch labels to large-format displays. They can display a wide variety of content such as prices, product details or allergen information and are suitable for a wide range of applications: from village shops to pharmacies and supermarkets.Depending on the model, E-Ink displays show content in monochrome with red or yellow accents, in greyscale or colour. The technology is therefore ideal for clearly structured, visually customisable price communication in the retail sector.
What are electronic price labels?
Electronic price labels (ESL=Electronic Shelf Labels) replace conventional paper labels with E-Ink displays. They display prices and product information dynamically and can be managed centrally. Shelves can be updated at the touch of a button - for example when prices change or the product range changes. The technology combines bricks-and-mortar retail with digital processes and facilitates omnichannel integration
Digital price tags in the ESL starter kit
With the ESL starter kit, users receive a preconfigured complete solution for digital price labelling - ideal for smaller sales areas. Price and item data is transferred directly from the merchandise management system to the software and transmitted wirelessly to the access points of the MultiCom infrastructure.The connected electronic price labels (ESL) react dynamically to changes and update content in real time. Thanks to 868 MHz radio technology, the solution has a range of up to 60 metres. Installation and commissioning are plug & play
Application areas & advantages of electronic price tags
Digital labels are not only used for electronic price labelling and price adjustments for shelf labels in retail. Electronic shelf labels automate and digitalise processes wherever data needs to be available electronically and in real time. As a labelling solution, digital signage also facilitates everyday processes in logistics and industrial companies as well as in the catering, hotel and hospitality sectors and ensures sustainable operations in the long term.
Proven electronic price labelling in the retail sector
Standardised, up-to-date price labelling is crucial for stationary retail. Digital e-ink labels from the VUSION brand offer robust, waterproof and dustproof solutions with up to five years of battery life (with 2 updates per day). The digital price tags are available in two radio frequencies and can therefore be flexibly integrated. Their flat, modular design is suitable for a wide variety of sales areas.
ESL starter kit: Flexible entry into digital price labelling
The ESL starter kit offers a scalable solution for electronic price labelling in retail. Digital price tags of various sizes can be added on a modular basis, as can additional access points. Paperless labelling strengthens sustainable processes and reduces errors in inventory management by centralising the control of all labels.Interactive interfaces such as QR codes enable additional product information to be displayed - and promote a digital customer journey directly at the shelf.
In our shop, you can buy digital price tags individually or in an ESL starter kit. We also offer a wide range of accessories such as suitable brackets and mounting solutions for your electronic display modules.