Digital Signage Displays

Digital signage stands for digital communication solutions that display information and advertising in real time via networked screens and display systems. These include electronic displays, multiscreen systems, digital door signage, dynamic signposts and interactive touchpads.

Touch Display

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Digital Billboards

E-Ink Displays

Things to know about digital signage

Digital signage displays integrate seamlessly into any environment and present customised digital content - from advertising and information to interactive elements. They are ideal for use in retail, offices, the healthcare sector or public spaces. You can find answers to frequently asked questions, important areas of application and technical information in our FAQs on digital signage. We will be happy to provide you with personalised and straightforward advice for individual requests.

What is digital signage?

Digital signage describes the use of digital screens to display content such as advertising, information or interactive elements - e.g. in shops, on posters, displays or display boards in public spaces. The content is controlled centrally - usually cloud-based - via digital signage software and played out in real time on all networked displays.

What digital signage solutions are available?

Digital signage ranges from one-way communication to info screens, video walls and stretch displays through to interactive systems such as order terminals or touch displays. While classic content such as advertising or information is displayed on bar type displays, e.g. from BenQ, modern solutions such as the Elo touch displays or our digital advertising board enable direct user interaction. The flexible ROOMZ system is suitable for digital door signs or room booking systems, which recognises the current room utilisation via a sensor, for example.

Advantages of digital signage

Digital signage improves communication in real time - whether with customers, guests or employees. The systems enableinteractive content via touch, address target groups visually and increase the attractiveness of stationary retail. They can be flexibly linked to databases or ERP systems and thus support intuitive advice, more efficient processes and modern workplace design - e.g. in retail or industry.

Where is digital signage used?

Digital signage is used in numerous sectors - including retail, catering, hotels, industry, public transport and office communication. In retail , interactive touch displays are used as digital advisors, customer stoppers or price displays on shelves. Hotels and restaurants use digital solutions for menu displays, image films, self-check-out or ordering terminals directly at the table. In industry, e-ink displays are used to display production data, stock levels or warnings . Public transport benefits from digital timetables and information boards on an e-paper basis. There are also many possibilities in everyday office life: Digital whiteboards such as the Samsung Flip can replace traditional whiteboards in the meeting room, while networked door signage - e.g. with the ROOMZ system - can display room availability and bookings in real time.

Digital signage as an interactive communication solution

Digital signage combines reliable hardware with centrally controlled software to flexibly display visual content on multiple networked displays . Information and advertising can be updated in real time across multiple locations. Integration into stationary stores and interactive touch solutions at the point of sale allows potential customers to be targeted and digital services to be provided immediately.

Digital signage solutions for interior design

Digital advertising boards can be flexibly integrated into the store and serve as visual highlights for addressing customers. They provide information about discount campaigns, deliver additional product details or act as interactive product advisors. Digital signage displays can also be used as digital customer stoppers, signposts or for access control. With customised use cases and digital marketing in your own design, you can create a modern shopping experience and stand out from the competition.

Elo Touch Displays

Elo touch displays are the ideal solution for interactive signage and mobile payment systems in stationary retail. The Elo I-Series combines touchscreen computers and cloud-based management software in an all-in-one device. In our range you will find models in various sizes as well as expandable tools for a wide range of digital signage applications.

NEC displays

NEC displays offer a high degree of system flexibility and are suitable for use in the office, in industry or in retail. The independent technology enables a wide range of application scenarios - future-proof and customisable. Choose from a broad portfolio of monitors to suit your needs.

BenQ Displays

BenQ stretch displays offer flexible options for digital signage applications in stores - e.g. as bar-type displays or interactive touchscreens. They are ideal for addressing customers, e.g. as virtual consultants in changing rooms or in the sales area. 28- or 38-inch displays can be used to effectively digitise and visually enhance retail spaces, allowing you to increase your customers' attention in a targeted manner and make purchasing decisions easier on the spot .

auto-iD 24/7 - Your partner for customised end-to-end solutions

With more than 20 years of experience in the fields of labelling, identification and digital signage , auto-iD 24/7 is your competent partner for customised complete solutions. Benefit from omnichannel-capable applications, comprehensive accessories and personal advice - for a digital customer experience that impresses.